Investigative Exercise 5 Social Networking

Facebook, Myspace and other social media sites are greatly important for libraries. With the development of Web 2.0 technologies, people have flocked to these sites to be able to create, share and link content with other people. It is estimated that there are 1.44 billion Facebook users across the globe. That is just one social media site. Libraries need to tap into these websites in order to connect with their users in order to promote themselves and their events, not only to people who are already members and users of the library but to those who are not yet users or members, to be able to draw them in using Facebook or other social media and gain access to these other people through promotion from the library itself but also from library clients who promote the site just by subscribing or ‘liking’ it on their own pages.